How to get more calls from a trade website

What you can do

1. Put the number on the first screen

   Most of these calls start on a phone. The number should be a tel: link where a thumb can hit it, not a line in the footer. The free checker looks for a tel: link. It does not place a call, and it does not count how many calls you get.

2. Separate the jobs so the right person calls

   An HVAC page should keep no-heat or no-cool emergencies, seasonal tune-ups, and replacement bids on different lines. A plumbing page should name emergencies, drains, water heaters, and repipes, and only the ones you do. A landscaping page should separate mowing, beds, cleanup, and snow. Leave off any job you do not want.

3. Say the hours, including when you do not answer

   Say when a person answers, and what happens when they do not. If nights and weekends are not offered, the page should say that, so a homeowner with a dead furnace is not promised a truck you will not send. The same idea fits a plumber who does not run emergency work, and a landscaper who does not plow.

4. Name the route, not the whole state

   Say the Cleveland neighborhoods, the Medina County towns, or the Akron hills you actually drive. Medina, Brunswick, Wadsworth, and Valley City are different drives. Lake-effect weather on the Cleveland side and a longer mowing season toward Medina and Wadsworth are not the same year. Name the places you will go.

5. Open the page on a phone someone else holds

   Load the site on a phone, not only on a wide laptop window. Ask a person who does not run the business to find the number and the town. If they cannot, the page needs a clearer line. A viewport tag with width=device-width is a setup signal. It is not proof the layout fits. Look at the phone.

   Source: Meta tags Google supports, including viewport (Google Search Central)

6. Check the page, then decide if you want a written report

   Run the free website check for HTTPS, the viewport tag, the title, one heading, and a tel: link. Run the AI search readiness check for the AI search read. Neither check stores the URL. Website Checkup is $99, paid once: a ranked report of what to fix on your website first, covering speed, SEO, mobile, and AI search visibility, delivered within 2 business days. No login is needed. The report goes only to you. If the site is down and there is nothing to check, you get a refund.

Check a page now

The free website checker reads one public URL. It reports HTTPS, a mobile viewport tag, and whether GPTBot, ClaudeBot, PerplexityBot, and Google-Extended are blocked. It does not store the URL.

The AI search readiness check is the free look for AI search. It reports whether OAI-SearchBot, ChatGPT-User, and PerplexityBot are blocked, and whether the words are in the server HTML. It does not store the URL.

Website Checkup is $99, paid once. A ranked report of what to fix on your website first, covering speed, SEO, mobile, and AI search visibility, delivered within 2 business days. No login is needed. The report goes only to you.

FAQ

More guides

• Why your business is not showing up on Google

  A business can be missing from Google because the page is not in the index, because the words you searched are not the words a customer uses, or because the page is blocked. A page can also be in the index and still sit far down the results. The free check on this site reads the public page, and it does not look up a rank.

• How much a small business website audit costs

  You can check a public page for free. The checker on this site reads one URL, reports what it found, and does not store the URL. If you want a report that ranks what to fix first, Website Checkup is $99, paid once, and it is delivered within 2 business days.

• How much does a small business website cost

  If you build it yourself, published US prices checked for this page start at $4 a month on WordPress.com when billed annually, $17.77 a month on Wix Light for a yearly plan, or $19 a month on Squarespace Basic billed annually ($228 for the year). If you hire an agency, Clutch says web design agencies typically charge $2,000 to $100,000, and that most reviewed projects cost less than $10,000. If Telep IO builds it, the founding offer is $500 to set up, then $50 a month. Limited to the first 3 Ohio businesses. The start page splits that setup into two payments and makes the first upkeep month free, which comes to $1,050 in the first year, then $50 a month.

• What website maintenance costs a small business

  Website maintenance is the work that keeps a live site reachable and current: hosting, domain renewal, SSL, backups, software and plugin updates, security, small content edits, uptime checks, and keeping a Google Business Profile matched to the site. You do not always need a monthly plan. You need one when you will not do that work, or when a fee is the only way the site stays hosted and edited. Other providers set their own prices. This page does not print those prices. The only prices stated here are the ones Telep IO publishes.

• How to hire a web designer for a small business

  Before you hire, ask who owns the domain and the site, what hosting costs, who edits it later, whether the page works on a phone, whether they will help with a Google Business Profile, and when you will see a first look. Walk away if you will not own the domain, if the contract locks you in, if there is no portfolio you can open, or if the monthly fee does not say what it covers. Other people set their own prices. Ranges vary. The only build price stated here is the one Telep IO publishes.

• Signs your business website needs a redesign

  Redo the site when it no longer matches the business, you cannot edit it, or a customer on a phone cannot read it and call. Many of the usual problems can be fixed without a full rebuild. Old hours, a missing call link, a page that is hard to read on a phone, and an address that is not on HTTPS are often edits. A new look does not, by itself, put the business on Google or on Maps.

• Wix vs Squarespace vs hiring a web designer

  A DIY builder can be the right call when you will finish the page, you will own the domain, and a customer on a phone can tap to call, see the towns you serve, and open your Google Business Profile. Hire when you will not keep the page current, when the number cannot be tapped, or when the domain and the site would sit in an account you do not control. Wix, Squarespace, and the GoDaddy website builder are typical monthly subscription plans. This page does not print their prices. Other designers set their own prices. The founding offer is $500 to set up and $50 a month, limited to the first 3 Ohio businesses. Hosting and ordinary upkeep are included. You see a demo of your own site before you pay.

• How to check if your website works on phones

  Open the site on a phone you already own and try to call the business from the page. If you have to pinch and zoom, or you cannot find the number, the page is hard to use on a phone. A viewport tag tells the browser to use the screen width. It is a setup signal, not a grade of the layout.

• Can ChatGPT and other AI tools find your business

  An AI tool can mention your business when it has public information to use, or when a person typed the facts in. A robots.txt file can ask specific crawlers to stay off the site. That file is a request, not a record of what a tool has already saved. Blocking one crawler does not block every AI product.

• Is a Facebook page enough without a website

  A Facebook page is not a website you control. Google's guidelines say the website on a Business Profile should represent the business, and they say not to use a page created on a social media site as that website. A site you control can name the work, the towns, and a phone number a person can tap.

• What a small business website should include

  A local site should say what you do, name the towns you actually serve, and put a phone number a person can tap. It should also load on a phone. That is not a promise of a ranking or a set number of calls.

• How to show up on Google Maps for your town

  Map results come from a Google Business Profile, which is separate from the website. Google says that when you add and verify a Business Profile, customers can find the business on Search and Maps, and that only verified businesses can show their info there. A website does not create the profile. This page does not create it for you.

• How to get more Google reviews

  Ask a real customer after the job is done, and give them a direct review link from your Google Business Profile. Google lets you share that link, or a QR code, in a text or email, on a receipt, and at the counter. Do not pay for a review, do not offer a discount for one, and do not ask only the people who already said they are happy.