Name the jobs before you price a plan
The monthly price is the last question. First, list the jobs. Hosting keeps the site online. Domain renewal keeps the name. SSL lets the address start with https. Backups are a copy you can put back. Software and plugin updates close holes and can also break a page. Security means noticing a hacked page or a surprise login. Small content edits keep the phone, the hours, and the towns current. An uptime check means someone notices when the site is down. Google Business Profile upkeep means the hours, the phone, the website, and the towns on the profile match the site. A plan that does not say which of these it covers is a vague fee.
Hosting, the domain, and SSL
Hosting is the service that serves the page. If that bill stops, the site can go offline. The domain is the name on the truck and the cards. Ask when it renews, and ask whether that bill is part of the monthly plan or a separate account. The name should sit in an account you can open, in your name or the business name. If the renewal is missed, customers can hit a parking page or a page you do not control. SSL is the certificate behind https. If it is missing or expired, the browser warns that the connection is not private, and some people leave. The free website checker reports HTTPS and whether the page loads. It does not store the URL.
On this site: Free website checker
Backups, updates, and security
A backup is a copy of the site you can restore if an update breaks a page, or if the host has a problem. Ask where the copy is kept, how often a new copy is made, and whether you can download it. If the site uses software you can update, such as WordPress, a website builder, or a plugin, those updates are part of maintenance. Take a backup before you update. An update can close a security hole, and it can also break a layout. Security work is noticing a page you did not write, a login you do not recognize, or a form that starts sending spam. A maintenance plan does not promise that a site can never be broken into.
Small edits, uptime, and the Google listing
Small edits are the phone number, the hours, a town you added, and a job you stopped taking. A landscaper who dropped snow plowing, or a plumber who stopped night calls, should say so on the page. If only one person can log in and they do not answer, every edit waits. An uptime check means someone looks to see that the site still loads, instead of hearing it from a customer. The Google Business Profile is separate from the website. The name, the phone, the hours, the towns, and the website on the profile should match the site. The Google account should stay in your name. Replying to a review is part of looking after the profile. This page does not sign in to Google for you, and it does not post reviews.
On this site: How to show up on Google Maps for your town; How to get more Google reviews
What you can do yourself
You can keep a simple site current without a monthly plan if you can log in and you will actually do the work. Open the site on a phone and tap the number. Read the hours, the jobs, and the towns. Confirm the address starts with https. Confirm the domain and the hosting are paid, and that both accounts are in your name. If the software shows an update, back up first, then update, or ask someone who has done that update on a site like yours. Open the Google Business Profile and compare the phone, the hours, and the website with the site. Search the business name plus a town you serve, such as Medina, Brunswick, Cleveland, or Akron. Do this on a day you will remember, such as the first Monday of the month. The free website checker can read HTTPS, the title, one heading, and a tel: link on one public page. It does not log in, and it does not store the URL.
On this site: Free website checker; How to check if your website works on phones; How to show up on Google Maps for your town
Warning signs the site is being neglected
Treat these as a reason to act, not as a score. The site does not load, or it stays slow. The browser says the connection is not private. The address shows a parking page or a registrar page instead of your business. The hours, the phone, or the towns are wrong. You cannot log in, and the person who can does not answer. Update notices have been sitting untouched. The Google listing shows old hours, or the website link on it does not open your site. A contact form sends nothing, or you start getting spam you did not get before. You learn the site was down because a customer said so. One stale line can be a quick edit. Several of these together means the site is not being looked after.
On this site: Signs your business website needs a redesign
Questions to ask before you pay
Before you pay, ask for a written list. Does the fee include hosting, domain renewal, SSL, backups, software and plugin updates, a look at security, small content edits, uptime checks, and Google Business Profile upkeep? Who owns the domain and the hosting account? How do you request an edit, and how soon does it happen? Where are backups kept, and can they show you a restore? If you cancel, do you keep the domain and a copy of the site? Does the contract lock you in, and how do you leave? Does the Google account stay in your name? What is not included, such as a new page or a redesign? If they promise a specific place in Google, or a set number of calls, walk away. A maintenance plan can keep the page current. It cannot promise where Google will list it.
On this site: How to hire a web designer for a small business
When a monthly plan is worth it
Skip a monthly plan when you can log in, the domain and the hosting sit in accounts you control, you will run the check yourself, and you know who to call if an update breaks the site. Pay for a plan when you will not do that work, when only someone else can edit the site, or when you want hosting and ordinary edits handled for you. A builder subscription, such as Wix, Squarespace, or the GoDaddy website builder, is a monthly plan for the tool. It does not by itself change your hours or your towns. This page does not print those subscription prices. The cost guide shows prices those companies print on their own pages. An audit you pay for once is a different purchase. It describes the site you have. It does not keep that site updated next month.
On this site: Wix vs Squarespace vs hiring a web designer; How much a small business website costs; How much a small business website audit costs
Prices Telep IO publishes, and checks that are not a plan
The founding offer is $500 to set up and $50 a month, limited to the first 3 Ohio businesses. Hosting and ordinary upkeep are included. You see a demo of your own site before you pay. The home page says the Website plan includes a mobile-first site that names the trade and the towns, hosting, ordinary upkeep, and same-day edits by text or email. A monthly note covers Google and AI answers in plain language. It is not a promise of a ranking or a set number of calls. The start page lists $250 to start, $250 when the site goes live, and $50/month for upkeep. The first month is free. The founding offer does not print a separate domain price, and it does not itemize SSL, backups, or plugin updates as their own lines. Ask if you need those named. The home page lists a second plan, Website + Customers, as a custom quote, starting around $1,500 to build, plus $100/month. That plan includes everything in Website, plus a private admin login with your own customer list, job history, and quote requests. If you already have a site, start with the free website checker. It reads one public page and does not store the URL. Website Quick Diagnostic is $19, paid once. An automated PDF within about 1 hour with your speed and mobile scores, the top 5 issues ranked, and a plain fix for each. The $19 is credited toward the $99 Checkup within 30 days. Website Checkup is $99, paid once: a ranked report of what to fix on your website first, covering speed, SEO, mobile, and AI search visibility, delivered within 2 business days. Those checks describe a page you already have. They do not keep the site updated next month, and they are not a quote for a new site.
On this site: Start a site quote; Website plans on the home page; Free website checker; Website Quick Diagnostic; Website Checkup; How much a small business website costs